Lamborghini Grand Opening – Groupe Schumacher
France
Goal
Groupe Schumacher – Lamborghini opening has for aim to create an atmosphere of luxury in the new Lamborghini car-dealer and host the launch of URUS, the latest model.
Format
2 evenings
550 VIPs, 80 journalists (TF1, M6, BFM, etc.)
we make it happen
Surprise the guests as soon as they enter the car-dealer with an impressive structure whose architecture forms an immersive digital corridor.