LAMBORGHINI GRAND OPENING

Groupe Schumacher

(Puteaux – France)

Lamborghini Grand Opening – Groupe Schumacher

France

Goal

Groupe Schumacher – Lamborghini opening has for aim to create an atmosphere of luxury in the new Lamborghini car-dealer and host the launch of URUS, the latest model.

Format

2 evenings

550 VIPs, 80 journalists (TF1, M6, BFM, etc.)

we make it happen

Surprise the guests as soon as they enter the car-dealer with an impressive structure whose architecture forms an immersive digital corridor.

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