FC2 announces the launch of a brand new measure for emotional commitment
Return on eMotion – The agency offers a new technology which fairly evaluates the impact and the perception of the experiences lived during the events. This technology has been developped in collaboration with Datakalab, a french neuro-marketing laboratory.
The emotion capture is done through a facial coding system: a video camera shoot and zoom into faces, in an anonymous way. A software collects the data, qualifies each emotion perceived and transforms it into emotional data.
Based on this measure, we define the emotional commitment through a timeline, following the several moments of the event, like an electrocardiogram.